Getting consistent results from your marketing requires that you regularly evaluate how well your programs are driving inbound leads and ultimately sales. If your results aren’t what you expect, a marketing audit can help.
Most businesses understand the importance of business succession planning. But many fail to realize the role that digital marketing plays in the business succession planning process.
Running a small business is no small feat. You wear all the hats – salesperson, customer service rep, bookkeeper, marketer – sometimes all in the same hour. If you’re like many small business owners, you’ve hit a point where you’re asking yourself: “What’s next? How do I grow this thing without burning out?”
Small businesses regularly face many challenges. You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention.
Small businesses should invest in content marketing. When you create and publish content that has value, you stand out from your competition.
All small businesses will benefit from having a simple marketing plan. It maps out your overall strategy to reach your ideal client and win new customers. Take the time to create this guide to keep you on track.
Many small businesses feel that having a strong brand identity is not necessary. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand. By optimizing content across your entire web presence, you present a more unified, consistent image for your brand no matter where someone finds your business.
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